Real, human gaze data
Real eye-tracking data from ongoing global, opt-in panels provides incredibly detailed insight into the way consumers view advertisements, with over 40 different signals being assessed.
Playground xyz is now GumGum Attention
Integrating Playground xzy’s attention data business into the GumGum ecosystem and unlocking the power of fusing our contextual, attention and creative data via our newly launched Mindset Graph™.
Attention measurement across your digital campaigns
Attention Time
The Attention Intelligence Platform and the products it powers are all built around the measurement of a revolutionary metric: Attention Time, the length in time, in seconds, that your ad is actually looked at.
Unprecedented insights
Compared to proxy metrics like Viewability, Attention Time is highly predictive of brand and performance outcomes giving advertisers unprecedented insight into their ad spend.
Attention measurement, now across YouTube, Meta and TikTok
Revolutionise insight into your Walled Garden advertising with seamless, real-time measurement of consumer attention on across YouTube, Facebook, Instagram and TikTok.
Activate on attention with optimisation
Squeeze every second of attention out
Real time programmatic optimisation via pre-bid segments or API drives attention higher to make every dollar work harder. Squeeze every second of attention out of your campaigns or build attention-infused marketplaces for multiple clients at once. Available through DV360 & Xandr with more DSPs and SSPs on the way.
The technology behind AIP
A combination of real eye-tracking data and advanced AI models allows AIP to measure Attention Time on ad impressions at scale, without the need for cookies or other identifiers. It's the solution for brands looking to succeed in the attention economy.
AI trained to measure attention
Eye-tracking data from the opt-in panels is used to train, and regularly verify the accuracy of advanced AI models, capable of accurately measuring Attention Time across live impressions without the need for cameras.
Measure, predict and optimise towards attention at scale
Trained AI models scale attention measurement far beyond panels, across every single impression of live campaigns, and enables real-time optimisation of campaigns to secure maximum attention.
Quick, simple activation
AIP integrates seamlessly into your programmatic workflow, requiring minimal setup and delivering data exactly the way you need it.
Clear, intuitive reporting
Your data, presented beautifully
AIP’s visual reporting dashboard is built to make analysing your campaigns as easy as possible.
Quick, clear insights
Get quick, clear insight on a variety of campaign factors, from targeting and ad type to contextual category and domain performance.
Get started with the Attention Intelligence Platform
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