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Playground XYZ is now GumGum Attention

Real world case studies showing the power of attention solutions

Check out the latest brand case studies from across our AIP & Full Service solutions.

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Latest Case Study

Heineken Case Study: Finding Optimal Attention™ and Driving Real World Outcomes

Cruzcampo, a Heineken-owned Spanish lager brand, optimized their creative and media to harness Optimal Attention™ and drive greater brand lift.

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Heineken Case Study: Finding Optimal Attention™ and Driving Real World Outcomes

Cruzcampo, a Heineken-owned Spanish lager brand, optimized their creative and media to harness Optimal Attention™ and drive greater brand lift.

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Domino's Case Study: A powerful fusion of context and attention

A fusion of technologies from GumGum and Playground xyz delivered huge returns for Domino's ‘50% Off Value’ campaign

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Skoda case study - IE 2022 Model Launch

Skoda used a combination of Playground xyz's High Impact creative and attention optimisation to maximise awareness for 2022 model launch

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