The latest research on attention measurement & optimisation

Optimal Attention is the leading metric to determine the role of visual attention in delivering brand outcomes with digital advertising.

Attention Time is the next-generation, quality-based metric that helps measure the true effectiveness of your brand advertising.

A growing body of research from leading attention experts has shown the positive relationship between greater attention and both brand and performance outcomes.

Environmental sustainability is at the forefront of many advertisers’ CSR strategies, with increasing scrutiny being placed on their partners and suppliers.